Tretorn Sweden AB (pending name change from J&V Sweden AB) has acquired the Swedish Tretorn group’s business regarding development, design, production and distribution of rubber boots and tennis balls, from PUMA SE. In parallel, US-based Authentic Brands Group, LLC acquired the rights in the Tretorn trademark from Puma. Tretorn Sweden will continue developing the Tretorn business pursuant to a license agreement with ABG. Tretorn was founded 1891 in Helsingborg by Johan Dunker and is one of Sweden’s internationally most famous trademarks. RosholmDell’s team was led by Martin Dell, assisted by Henrik Olofsson and Carolina Thoft.