RosholmDell has advised Thevea Brands Group in the acquisition of We Brand You Play AB. We Brand You Play is an agency for athletes, influencers and companies specializing in digital marketing and event management. The acquisition is a strategic part of the group’s ongoing growth journey and in line with the acquisition plan. Through the acquisition of We Brand You Play, Thevea Brands Group reaches out to athletes and influencers and expands the group’s customer offering by covering agency and event management. The founder, Madeleine Ziegert, will continue to be active in the company.

RosholmDell’s team consisted of Martin Dell, Rebecca Zackrisson and Julia Degerfeldt.